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The biggest barrier to building anything is your own “bullshit” like excuses, fear, perfectionism, people pleasing, and imposter syndrome. In this episode Morgan shares her pathway to building a business online over the last 5 years while struggling with fear of being misunderstood and rejected. She emphasizes the importance of adopting the identity of the person who does the thing, showing up with uncertainty, and taking messy action rather than all-or-nothing consistency. Morgan describes her winding path from Etsy Artist to fitness coaching and ultimately becoming an online business manager. She gives guidance around how to get out of your own way by noticing your resistance patterns and continuing to turn toward action and doing the thing.
00:00 You Are The Bottleneck
00:26 Burnout In Food Service
01:26 Fear Of Being Seen
03:21 Resistance After Commitment
04:11 Imposter Syndrome And Value
05:47 Roots Of Misunderstanding
12:01 People Pleasing Patterns
13:12 Identity And Messy Action
18:06 Pivoting Business Paths
24:55 Spotting Spirals And Closing
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